Strategic Oversight
Get a real-time, visual "Command Center" that connects your high-level GTM strategy directly to daily execution across Marketing, Sales and Delivery.
Revenue Stream Management (RSM) is a strategic discipline that shifts the focus from fragmented departmental activities to a unified, end-to-end flow of value – from the first marketing touchpoint to final delivery.
BIGR is the first platform purpose-built to orchestrate the discipline of Revenue Stream Management. Unlike traditional CRMs that merely track data, BIGR acts as a "Commercial Command Center" where CCO's and commercial leaders can design and manage their entire GTM universe and ensure successful execution of the GTM strategy across Marketing, Sales and Delivery.
By mapping out specific revenue streams, BIGR aligns your personas, narratives, and GTM assets into a single, visual canvas. This ensures that every team member has total clarity on the strategy, knows exactly which tasks to prioritize, and executes with a consistency that eliminates revenue leakage and accelerates growth.


The Revenue Stream Overview bridges the gap between your commercial strategy and daily execution. It gives you full overview of all your revenue streams and makes it easy to instantly identify where to priorities time and resources in order to hit your revenue targets.

The Sales Workbench briefs your team on specific deals by delivering the value proposition, persona insights, and 'must-have' qualification data. It aligns your team with the commercial narrative and provides the materials needed to win more deals.
The Revenue Stream Canvas maps your entire commercial engine in real time. This 'Single Source of Truth' shows how marketing activities drive prospecting and sales meetings. It aligns your teams: Marketing sees the scripts they support, while Sales understands the narrative the customer encountered before the first call.

Guided Start blueprints your revenue stream architecture using just a few strategic parameters. BIGR’s AI then maps the logical flow of webinars, campaigns, and scripts needed to convert prospects into closed deals!
Get a real-time, visual "Command Center" that connects your high-level GTM strategy directly to daily execution across Marketing, Sales and Delivery.
Align Marketing, Sales, and Delivery within a single revenue stream, ensuring everyone works from the same narrative and priorities.
Use AI-driven blueprints to move from "design" to "active" status in days instead of months, cutting out manual guesswork and fragmented activities.
BIGR acts as the "command center" for orchestration. It maps out your personas, narratives, and GTM assets (campaigns, emails, , webinars, scripts, sales meetings, prospecting initiatives, etc. ) and visually connects them through CTAs. This ensures that Marketing, Sales, and Delivery are perfectly synchronized, moving in the same direction with a unified message at every customer touchpoint driving customer interest forward with intention .
While a CRM tracks leads and deals, BIGR manages the context and execution behind them. CRM tells you what happened; BIGR tells you how to make it happen by aligning your strategy with your daily commercial activities. It fills the gap between your high-level strategy and the actual assets your team uses to win deals.
Within a BIGR revenue stream, you can see the entire flow of assets and CTAs. By visualizing the "value universe," leadership can instantly identify where deals are stalling—whether it’s a lack of mid-stream content, a breakdown in sales follow-up, or a narrative that doesn't resonate with the persona’s pain points.
Absolutely. This is at the core of Commercial Orchestration. BIGR forces a "Single Version of Truth" by requiring both teams to work within the same revenue stream framework. Marketing sees exactly which assets Sales needs to close deals, and Sales understands the context of the marketing campaigns that generated the leads.
BIGR uses AI to bridge the gap between strategy and content. The platform’s AI assistant leverages the context of your specific revenue streams - including your target personas and commercial narratives - to help you instantly generate high-relevance GTM assets like outbound emails, sales scripts, and LinkedIn content that are perfectly "on-message. On top it provides meaningful design suggestions and analytical powers to your revenue streams.
Most forecasting is based on historical "gut feeling." BIGR provides a leading-indicator view by showing the health of your commercial orchestration. When you can see that your marketing campaigns are perfectly aligned with your sales scripts and that engagement assets are being used correctly, your pipeline becomes significantly more predictable.
Yes. That is the power of Revenue Stream Management. You can build individual streams for different segments—for example, one for "IT Consulting" and another for "business transformation." Each stream has its own distinct narrative and orchestrated assets, allowing you to be highly relevant to different audiences simultaneously.
BIGR is built to align the entire value chain. By including the Delivery grouping in your revenue stream, you ensure that the promises made during the Sales process (the commercial narrative) are perfectly handed over to the delivery team. This reduces "churn" and ensures high customer satisfaction from day one.